The original concepts were hand-drawn.  They were then supplied to the team at Rize to decide on the form of the phoenix.  

Since the designer hit the concept on the first try, there were very few alterations needed to prepare the artwork for vector design. For this illustration, the image was cleaned up in Adobe Photoshop and then vector illustrated in Adobe Illustrator.  The colour scheme and gradients were selected by the Brand Manager and then the design was underway.

This logo will be incorporated into all marketing and corporate collateral, including business cards, stationary, signs and also airbrushed onto vehicles!