Building an entire customer experience

SmokoHQ needed a new look for their businesses, vehicles, stores and the addition of an online presence.

Their corporate branding is divided into a tier system on the basis of operations: SmokoHQ for their "smoko Van" business and CafeHQ for their cafe business. Each brand requring some indivdual and identifiable features but both need to be recognisable as part of a corporate family.